Uncanny Valley  

It is hard to believe that the orangutan, "Maya," in a new commercial for the Scottish electrical utility is a real, well trained animal actor—she's not, she's 100% computer generated.

E
 Film  

What do you get when you combine robotics, projection-mapped 3D computer graphics, and an actor all working together in perfect synchronization. It's a five-minute short film called "The Box" — and it is amazing.

What do you get when you combine robotics, projection-mapped 3D computer graphics, and an actor all working together in perfect synchronization. It's a five-minute short film called "The Box" — and it is amazing.

The short film was produced by San Francisco-based design and engineering firm Bot & Dolly.

The creators describe the film as being both an “artistic statement and technical demonstration”, one that explores “the synthesis of real and digital space through projection mapping on moving surfaces”.

The creative director for Box is Tarik Abdel-Gawad, who also worked on the upcoming film, Gravity, controlling robotics for the complicated special effects sequences of the film.

“Box” explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. Bot & Dolly produced this work to serve as both an artistic statement and technical demonstration. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. We believe this methodology has tremendous potential to radically transform theatrical presentations, and define new genres of expression.

To create this stunning effect, Bot & Dolly used an actor, two high-resolution projectors, two 2D monitors, and three industrial robots (one for the camera) that were synchronized and controlled by integrating their own software with Autodesk Maya.


What is more amazing is that this is a live performance captured in-camera.


SOURCE  Colossal

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 Branding  

Ewan Yap, a designer based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY. In the exploration, Yap crops out as much of the brand as possible, while maintaining the distinctive qualities that make it recognizable.

Designer Ewan Yap, based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY.

The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.