Graphic Design  

Tasty Placement's infographic provides some good food for thought if you’ve hit a roadblock on your latest logo design.

Tasty Placement took a look at the world’s top 100 brands to determine which fonts, colors and formats were the most popular choices.

Their infographic provides some good food for thought if you’ve hit a roadblock on your latest logo design.


Tasty Placement based their research on the latest Forbes list of the world’s most powerful brands. Since brands frequently change or update their logos, our study reflects only the logos featured on the list. The color white was not included as a design feature if other colors were present. Apple’s white logo was the only exception.

The team found that most brands opt for a blue logo featuring the world’s most popular sans-serif font, Helvetica. Serif fonts ended up being the least used typeface, although it hasn’t stopped Google from being listed as the #5 top brand in the world.

 

SOURCE  Tasty Placement

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 Branding  

Ewan Yap, a designer based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY. In the exploration, Yap crops out as much of the brand as possible, while maintaining the distinctive qualities that make it recognizable.

Designer Ewan Yap, based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY.

The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.