Branding  

Ewan Yap, a designer based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY. In the exploration, Yap crops out as much of the brand as possible, while maintaining the distinctive qualities that make it recognizable.

Designer Ewan Yap, based in Malaysia, has created a series of experimental packaging designs based on the principle of BIG BRAND THEORY.

The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.