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Designed to light up fantasy fans’ pleasure centers, a clever Game of Thrones advertising campaign features what looks unmistakably like the shadow of one of Khaleesi’s dragons, cast across a series of newspaper articles, buildings and buses. The show will be returning to HBO for a third season on March 31st.

In what's got to be one of the cleverest advertising campaigns we've seen a very long time, HBO's hit show Game of Thrones has used a clever a dragon casting its shadow over buildings, newspaper spreads and buses.

The "make you do a double-take" ad gives its viewers a taste of what's to come, as Khaleesi Daenerys Targaryen's dragons are sure to be central players of the new season.

Game of Thrones, the series based on the A Song of Ice and Fire books by George R. R. Martin is entering its third season.